Monday, 2 February 2015
With the recent appearance of the aged Joan Didion, Charlotte Rampling and Jessica Lange fronting ad campaigns, Radio 4's Woman's Hour last week asked if it's just a cynical marketing ploy of advertisers to use women of a certain age to sell products or a change in attitudes towards the ageing woman?
All advertising is about making us buy the things they want to sell, none of it is about our health, happiness or wellbeing. It's not about right and wrong it's about shifting product and was ever thus. Romantic love was, as Don Draper, explained, invented by mad men to sell women like us nylons.... and we bought it.
Honestly, does it really matter why 'old' women are being used in advertising campaigns? Sometimes, I do feel that Woman's Hour, much though I love it, does just like to carp on for the sake of it. They don't like it when young upstarts are used so sell the middle-aged beauty creams so why not just enjoy all the grey hair and wrinkles while it lasts?